01
Find ways to save you money
It looks for where money and hours leak — the task you do by hand every week, the bill nobody's checked, the quote that sat for three days. Then it brings you options. You decide.
MaN & MaCHiNe - FoRGiNG YouR FuTuRe
You shouldn't have to do it all alone. We'll build your business an AI team.
Review replies, quotes, posts, reminders — drafted for you, sent only when you say so. We set it up with you and teach your people to run it. The first 5 businesses get a free website. That's how you meet us.
The story in the film: past midnight. A shop owner, still doing the books. Alone.
What if you had help that never clocks out?
Help that knows your business. You're still the boss.
Finding savings. Pulling people together. Teaching everyone.
Morning. Lights on. Nobody works alone.
That's the whole idea. AI helpers that work for your business every day — and Nathan, a real person who sets them up with you.
ContractorTurns your voice memo from the truck into a clean written quote.
SalonWrites replies to your Google reviews — you OK them.
RestaurantDrafts today's specials post for Facebook.
You didn't open a business to do paperwork at midnight.
- You answer the texts. You post on Facebook. You write the quotes. You chase the reviews.
- Your people are good — but everybody's heads-down, and nobody has time to learn anything new.
- You've heard AI can help. You've also heard it's hype, it's expensive, and it makes stuff up.
That's fair. So start small: meet us with a free website.
The Founding 5
5 free websites. For 5 businesses.
We're just starting out, and you'd be one of our first clients. That's why the first 5 get a custom website, free.
What you get
- A custom one-page website for your business — built the same way we built this one.
- Free hosting on Cloudflare — no monthly hosting bill.
- You own your domain name, in your name. (About $10–20 a year, paid to the registrar, not us.)
What we ask back
- Your honest opinion — written or a short video. Good or bad.
- 15 minutes to tell us what eats your week.
- If AI isn't for you right now — tell one owner who might want it.
"What's the catch?"
There isn't one. We need 5 real businesses to prove what we do. You get a website. We get your honest opinion.
No contract. No card. No "free trial" that bills you later.
5 of 5 spots left
What happens after you text
- You text us your business name.
- We text you back and set up a 15-minute sit-down — in person or on a video call.
- We build your site. You see it and OK it before it goes live.
Early reviews on this page will come from Founding 5 businesses who got a free website. We ask them for an honest opinion — not a good one.
Rather not text? Leave your info.
It goes straight to Nathan, and he gets back to you.
Who's behind it
Who's the guy?
FooLiSHNeSS eNVy is Nathan Michel and the AI helpers he works with.
For about three years, long before this was a business, Nathan has worked with AI almost every day. He built a small team of AI helpers to run his own work and gave them written rules: don't make things up, and nothing approves its own work. A person does. That's where "it drafts, you approve" comes from.
He tries what he builds on himself first, finds where it goes wrong, and fixes it before anyone else uses it. When a claim couldn't be proven, he took it down. When he's not building, he's home with Stephanie and Rebel.
He hasn't sold this to a business yet. You'd be one of his first clients, and that's why the first 5 websites are free. He'd rather earn your trust with a finished site than ask for money up front.
Your AI team
Your AI team has three jobs. Every day.
02
Bring your people together
Everybody starts the day on the same page. Who's on what, what's done, what's stuck — in plain words, not another app to fight with.
03
Teach your people AI
I don't just set it up and leave. I teach you and your crew to use it — so they get time back to learn, try new things, and make the day-to-day better.
Your AI helpers. A real person who built them. You in charge.
Real jobs, not buzzwords
Pick your line of work.
Here's what we'd set up first. Every one is a draft. Nothing goes out until you approve it.
- Drafts rebook texts (“Time for a trim?”) when a regular is due.
- Writes replies to your Google reviews for you to OK.
- Turns a photo of today's cut into a ready-to-post caption.
- Morning brief: today's book, and who no-showed yesterday.
- Turns your voice memo from the truck into a clean written quote.
- Drafts the follow-up when a quote's gone quiet.
- Keeps the week's jobs, materials and who's where in one list for the crew.
- Drafts a review request for each finished job. You hit send.
- Drafts today's specials post for Facebook and Instagram.
- Writes review replies (good ones and tough ones) for you to approve.
- Builds shift notes so the morning crew knows what the night crew knew.
- Flags supplier prices that crept up so you can shop around.
- Writes product descriptions and posts from a phone photo.
- Drafts answers to the five questions customers ask every day.
- A weekly note: what's selling, what's sitting.
- Drafts the “new arrivals” email for your list.
- Turns your notes into a plain-English estimate the customer understands.
- Drafts the “your car's ready” text.
- Reminds customers when an oil change or inspection is due.
- Drafts replies to reviews for you to OK.
- Builds tomorrow's route and crew list from your jobs.
- Drafts quotes from a few photos and the square footage.
- Sends the “we're on the way” text you approved once.
- Keeps a list of who's due for their next visit.
- Drafts a listing description from your walk-through notes.
- Writes the follow-up after a showing.
- Drafts a weekly update for each seller.
- Keeps your open deals and next steps in one list.
- Drafts the weekly newsletter and event posts.
- Keeps the volunteer schedule and sends reminders.
- Drafts thank-you notes to donors for you to sign.
- Turns meeting notes into a clean list of who's doing what.
- Drafts class reminders and “we missed you” check-ins.
- Turns your program notes into clean handouts.
- Drafts posts from a photo of today's class.
- Answers the same intake questions in your words, for you to OK.
- Drafts replies to routine client emails for you to review.
- Builds a checklist of what each client still needs to send.
- Summarizes long documents into a one-page brief.
- Sensitive files? Ask about Local AI Setup: nothing leaves your office.
- Writes listings and descriptions from product photos.
- Drafts answers to buyer messages.
- A weekly summary: orders, returns, what's moving.
- Drafts posts to announce restocks.
- Drafts the booking reply and contract email.
- Writes captions and blog posts from a shoot.
- Keeps your shoots, deadlines and deliveries in one list.
- Drafts the “your gallery is ready” message.
Don't see your line of work? Text us what eats your week. We'll tell you whether AI can help, or that it can't.
The Method
Same 5 steps. Every time.
Sit-down
At your place or on a video call, we talk through how your week really goes and find the time-eaters.
Your Business Profile
Your AI learns who you are — your services, your prices, how you talk — so it sounds like you, not a robot.
Setup
We install your AI team, connect it, and build its jobs.
Teach
You run it yourself before we're done. You keep a one-page cheat sheet.
Check-in
30 days later we check back in. We fix what's clunky and add the next job.
We sit with you until you can do it yourself. That's the whole method.
Launch pricing
What it costs. Right here, no phone call needed.
StarterAI Assistant
For the solo owner who wants time back.
- The 5-step Method
- Your AI assistant installed on your computer and connected to your phone. The writing is done by a cloud AI service, unless you choose Local.
- 3 jobs built for you — reviews, posts, quotes, emails, reminders. You pick.
- 1 teaching session + cheat sheet
$497one-time
Optional $99/mo
OperatorAI Operating System
For the owner who wants to see everything in one place.
- Everything in Starter
- 6 jobs + scheduled ones, like a morning brief
- Connected to your email drafts, calendar, Google reviews and socials
- Your own dashboard: goals, documents, daily brief, connections
- 2 teaching sessions
$1,997one-time
+ $149/mo
TeamAI for Your Whole Business
For a business with employees.
- The Method for you and each employee
- Jobs built for each role
- Everything in Operator, plus a boss dashboard: what's done and what's stuck, across the team
- Team training + written playbooks
From $4,997quoted
+ $149/mo + $49/employee
What the monthly covers: updates, fixes, one new job a month, and a monthly call.
Straight talk: cloud AI has its own running cost: by our estimate, about $0–20 a month on most setups. You pay it directly to the provider. We don't mark it up. A really busy setup can run more (up to around $80/mo, also an estimate); we'll tell you before that happens.
Any tier · Where it runs
Local AI Setup: an AI that lives on your own computer.
Every tier runs in the cloud by default. Or we set it up to run entirely on a computer at your place. Your drafts, files and customer info aren't sent to an AI company, and there's no per-use AI bill.
- We help you pick the machine and buy it at the store's price. No markup.
- We set it up at your place and teach you to run it.
- Before you buy, we show you cloud and local side by side on your own work.
To be clear: the best cloud AI is still better at the hardest jobs. Local image tools are good, not top of the market, and local video is a step behind and slower. Local needs one of the monthly plans above, because someone has to look after the machine.
Setup + hardware: ask us
Start with the free website. Decide about AI later — or never.
Built-in safety
It drafts. You approve.
Nothing goes out without your OK
Email sending is off unless you turn it on.
No surprise bills
No paid tool or subscription gets added without your yes — each one, every time.
Your logins stay yours
They stay in your accounts. We use sign-in connections you can revoke, and remove our access when setup's done.
Team tier: told in writing
Your employees get it in writing: the dashboard shows what's done and what's stuck. Nothing else.
Wondering where your customers' names and numbers go? Here's the straight answer.
AI can get things wrong. That's why you're the one who hits send.
Fair questions.
What's the catch with the free website?
There isn't one. 5 spots. You give us an honest opinion and 15 minutes. No contract, no card, and the domain's in your name.
Do I have to buy AI to get the website?
No. Take the website. If AI isn't for you, just tell one owner who might want it.
AI isn't for a business like mine.
Maybe not. Text us what eats your week and we'll tell you whether AI can help — or that it can't. Most of what it does is plain stuff: reviews, posts, quotes, reminders.
I'm not techy.
Good. That's who this is for. We sit with you until you can run it yourself, and you keep a one-page cheat sheet.
Where do my customers' names and numbers go?
Your files, your business profile and your AI's memory stay on your own computer. When the AI writes something — say, a reminder with a customer's name — that request goes to the AI company that runs the model, under their business terms. We tell you which company and show you those terms before setup. Email, calendar and reviews stay in the accounts you already use; the AI only gets the access you grant, and you can take it back. Want nothing to leave your building? That's Local AI Setup: the AI runs entirely on your own hardware.
What does it cost after?
Every service price is on this page. Starter is $497. Your AI's own running cost is usually $0–20 a month by our estimate, paid by you directly to the provider, no markup. Hardware for Local AI is quoted when you ask, because hardware prices are changing fast right now.
Will it make stuff up?
It can make mistakes — every AI can. So it drafts and you approve. Nothing goes out, and nothing gets bought, without your yes.
Who do I call when it breaks?
Us. Text 270-709-0697. On a monthly plan, fixes are included.
Where do you work?
Anywhere. At your place when we can get there, over a video call when we can't.
Can I call?
Text is best, because we're often with a customer. Text 270-709-0697, or use the form on this page, and we'll get right back to you.
You don't have to do it all alone.
5 free websites. 5 left. One text or one form starts it.